RLX Technology Inc. : Navigating Market Leadership Amid Regulatory Headwinds Company OverviewRLX Technology Inc., founded in 2018 and headquartered in Beijing, is a leading e-cigarette company in China. Its flagship brand RELX has quickly become a household name in the country due to sleek design, safety innovation, and a wide retail network. RLX debuted on the New York Stock Exchange (NYSE: RLX..